Sustainability: from a nice-to-do to a must-do

The inspiring insights of IKEA's CSO on Sustainability

source: https://www.ted.com/talks/steve_howard_let_s_go_all_in_on_selling_sustainability#t-8690

Sustainability - The New Standard

Sustainable Tourism

The United Nations World Tourism Organization defines sustainable tourism as "Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities"

Therefore, it should:

1) Make optimal use of environmental resources that constitute a key element in tourism development, maintaining essential ecological processes and helping to conserve natural heritage and biodiversity.

2) Respect the socio-cultural authenticity of host communities, conserve their built and living cultural heritage and traditional values, and contribute to inter-cultural understanding and tolerance.

3) Ensure viable, long-term economic operations, providing socio-economic benefits to all stakeholders that are fairly distributed, including stable employment and income-earning opportunities and social services to host communities, and contributing to poverty alleviation.

http://sdt.unwto.org/content/about-us-5

Sustainable Development

development which meets the needs of current generations without compromising the ability of future generations to meet their own needs

the World Commission on Environment and Development (Brundtland Commission) 1987